Fair Trade is a global trade model and certification that allows shoppers to quickly identify products that were produced in an ethical manner. Items labeled as Fair Trade Certified™ have been made with respect for people and our planet—promoting safe, healthy working conditions; protecting the environment; enabling transparency; and empowering communities to build strong, thriving businesses.
For customers, Fair Trade offers a powerful way to reduce poverty through everyday shopping. For farmers and workers in developing countries, Fair Trade offers better prices, improved terms of trade, and the business skills necessary to produce high-quality products that can compete in the global marketplace. Through vibrant trade, farmers and workers can improve their lives and plan for their futures. Today, Fair Trade benefits more than 1.2 million farming families in 70 developing countries across Africa, Asia and Latin America.
Learn more about Fair Trade practices and products.